Marketing analytics: from practice to academia

被引：0

作者：

Maria Petrescu

Anjala S. Krishen

机构：

[1] Nova Southeastern University,

[2] University of Nevada,undefined

来源：

Journal of Marketing Analytics | 2017年 / 5卷 / 2期

关键词：

D O I：

10.1057/s41270-017-0019-1

中图分类号：

学科分类号：

摘要：

引用

页码：45 / 46

页数：1

共 50 条

[31] Building a culture of business analytics: a marketing analytics exercise
Haywood, M. Elizabeth
Mishra, Anubha
[J]. INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT, 2019, 33 (01) : 86 - 97
[32] Reflections on the Transition from Practice to Academia ... the Nuts and Bolts
Showalter, D. Scott
[J]. ISSUES IN ACCOUNTING EDUCATION, 2018, 33 (03): : 43 - 60
[33] Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms
Cao, Guangming
Duan, Yanqing
El Banna, Alia
[J]. AMCIS 2017 PROCEEDINGS, 2017,
[34] R for Marketing Research and Analytics
Ruth, R. Jean
[J]. INTERFACES, 2016, 46 (03) : 278 - 280
[35] Political marketing with data analytics
Dennis F. X. Mathaisel
Clare L. Comm
[J]. Journal of Marketing Analytics, 2021, 9 : 56 - 64
[36] Political marketing with data analytics
Mathaisel, Dennis F. X.
Comm, Clare L.
[J]. JOURNAL OF MARKETING ANALYTICS, 2021, 9 (01) : 56 - 64
[37] Big Data, Marketing Analytics, and Firm Marketing Capabilities
Cao, Guangming
Tian, Na
Blankson, Charles
[J]. JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2022, 62 (03) : 442 - 451
[38] Contributions to marketing theory and practice from industrial marketing management
LaPlaca, PJ
[J]. JOURNAL OF BUSINESS RESEARCH, 1997, 38 (03) : 179 - 198
[39] From theory to practice: Jewish and Arabs students in academia practice multicultural education
Masry-Herzallah, Asmahan
Amzalag, Meital
[J]. INTERNATIONAL JOURNAL OF COMPARATIVE EDUCATION AND DEVELOPMENT, 2021, 23 (04) : 317 - 334
[40] Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
Duke, Lawrence
Ashraf, Atif
[J]. ALIGNING BUSINESS STRATEGIES AND ANALYTICS: BRIDGING BETWEEN THEORY AND PRACTICE, 2019, : 177 - 194

← 1 2 3 4 5 →