Social Customer Relationship Management (Social CRM)Application and Technology

被引:0
|
作者
Rainer Alt
Olaf Reinhold
机构
[1] University of Leipzig,Information Systems Institute
关键词
Social Medium; Customer Relationship Management; Social Media Platform; Social Medium Data; Social Medium User;
D O I
暂无
中图分类号
学科分类号
摘要
引用
下载
收藏
页码:287 / 291
页数:4
相关论文
共 50 条
  • [1] Social Customer Relationship Management (Social CRM) Application and Technology
    Alt, Rainer
    Reinhold, Olaf
    BUSINESS & INFORMATION SYSTEMS ENGINEERING, 2012, 4 (05) : 287 - 291
  • [2] CRM to social CRM: the integration of new technologies into customer relationship management
    Choudhury, Musfiq
    Harrigan, Paul
    JOURNAL OF STRATEGIC MARKETING, 2014, 22 (02) : 149 - 176
  • [3] Social Customer Relationship Management (social CRM): Sustainable relationship cultivation strategies into the social web of consumers
    Tudor, Andreea-Denisa
    STRATEGICA: MANAGEMENT, FINANCE, AND ETHICS, 2014, : 781 - 812
  • [4] Defining and measuring social customer-relationship management (CRM) capabilities
    Hyun Gon Kim
    Zhan Wang
    Journal of Marketing Analytics, 2019, 7 : 40 - 50
  • [5] Defining and measuring social customer-relationship management (CRM) capabilities
    Kim, Hyun Gon
    Wang, Zhan
    JOURNAL OF MARKETING ANALYTICS, 2019, 7 (01) : 40 - 50
  • [6] Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
    Trainor, Kevin J.
    Andzulis, James
    Rapp, Adam
    Agnihotri, Raj
    JOURNAL OF BUSINESS RESEARCH, 2014, 67 (06) : 1201 - 1208
  • [7] APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN AGRICULTURE
    Milovic, B.
    POLISH JOURNAL OF MANAGEMENT STUDIES, 2012, 6 : 151 - 161
  • [8] Social customer relationship management: a customer perspective
    Dewnarain, Senika
    Ramkissoon, Haywantee
    Mavondo, Felix
    JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2021, 30 (06) : 673 - 698
  • [9] SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT
    Sediva, Zuzana
    Muellerova, Michaela
    IDIMT-2014: NETWORKING SOCIETIES - COOPERATION AND CONFLICT, 2014, 43 : 173 - 180
  • [10] Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)
    Eltahir, Abubakr Mustafa
    Ahmed, Tarig Mohamed
    Ahmed, Haram
    Abdalfadil, Tarig Abdalkarim
    INTERNATIONAL JOURNAL OF ADVANCED AND APPLIED SCIENCES, 2021, 8 (07): : 1 - 6