SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT

被引：0
|
作者：
Sediva, Zuzana [1 ]
Muellerova, Michaela [1 ]
机构：
[1] Univ Econ, Fac Informat & Stat, Dept Informat Technol, Prague, Czech Republic
来源：
IDIMT-2014: NETWORKING SOCIETIES - COOPERATION AND CONFLICT | 2014年 / 43卷
关键词：
CRM; Social CRM; Social Media; Marketing; Customer; Company;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The paper is focused on the use of social media in customer relationship management applications. In the introductory section describes the basic terms and relationships in CRM and social CRM. They mentioned a significant change in the concept of social CRM. The second part is characterized by social media and their application in the CRM architecture. The third part of the text presents results of research focused on the use of CRM and social CRM in enterprises in the Czech Republic.
引用
收藏
页码：173 / 180
页数：8
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