Do market pressure and social network affect farmers’ adoption of low-carbon fertilization practices? Evidence from China

Excessive applications of agricultural chemical fertilizers contribute to environmental pollution and climate change. Although chemical fertilizers ensure high grain yields, it is crucial to regulate fertilization practices and avoid excessive application to achieve sustainable agricultural development. The overall goal of this study is to examine how market pressure and social network affect farmers’ adoption of low-carbon fertilization practice. Data analyses were based on 1255 observations collected from a field survey in Anhui Province of China in 2021. The results showed that 32.1% of farmers had adopted low-carbon fertilization practices. The findings showed that market pressure, including consumption pressure and sales pressure, had positive impacts on the farmers’ adoption of low-carbon fertilization practices. Findings also revealed that consumption pressure has a more significant influence on farmers’ adoption of low-carbon fertilization practices than sales pressure. Social network has a significant positive influence on the farmers’ adoption of low-carbon fertilization practices. Further analysis revealed that organizational network has a more significant influence on farmers’ adoption of low-carbon fertilization practices than production networks. Therefore, the government should utilize market pressure and strengthen farmers’ social network to improve the adoption rate of low-carbon fertilization practices. The results and policy implications of this study are significant for sustainable agricultural development under climate change in China and other countries. © 2023, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.