Reputational Information: Its Role in Inter-organizational Collaboration

被引：0
|
作者：
Andersen P.H. [1 ]
Sørensen H.B. [1 ]
机构：
[1] Aarhus School of Business and University of Aarhus,
来源：
Corporate Reputation Review | 1999年 / 2卷 / 3期
关键词：
advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;
D O I：
10.1057/palgrave.crr.1540081
中图分类号：
学科分类号：
摘要：
This paper explores the concept of reputational information in relation to decision makers' choice of inter-organizational partners. Reputational information is compared to other sources of information and a set of propositions is developed linking aspects of relationship formation and development with the use of reputational information. The propositions are further examined through a case study of a large Danish Telecommunications company's use of reputational information when evaluating advertising agencies. © 1999, Palgrave Macmillan.
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页码：215 / 230
页数：15
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