Analysis of consumer preferences for information and expert opinion using a discrete choice experiment

被引：0

作者：

Tiago Ribeiro

Armando Corsi

Larry Lockshin

Jordan Louviere

Simone Mueller Loose

机构：

[1] Institute for Choice - University of South Australia Business School,Ehrenberg

[2] Indera - Estudos Economicos,Bass Institute for Marketing Science

[3] Lda,School of Marketing

[4] University of South Australia,Department of Wine and Beverage Business Research

[5] University of South Australia Business School,undefined

[6] Geisenheim University,undefined

来源：

Portuguese Economic Journal | 2020年 / 19卷

关键词：

Stated preference survey; Discrete choice experiments; Experimental design; Wine preferences; Expert opinion;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

We present a study of consumer preferences for information in wine purchases. Consumers are presented with extra information in the form of qualitative product descriptions and quantitative expert ratings. We implement a discrete choice experiment in which we vary experimentally the presence of the descriptions and ratings and the values of the ratings themselves. Respondents are asked to choose amongst a set of 5 wine bottles in a sequence of 21 choice scenarios. We find that the presence of extra information and high expert ratings have a significant impact on the willingness to pay for a given wine. The dispersion of ratings for a given wine does not affect respondents’ choices. In our estimates high average ratings by experts carry a premium of AUD $10.

引用

页码：67 / 80

页数：13

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