Analysis of consumer preferences for information and expert opinion using a discrete choice experiment

被引：0
|
作者：
Tiago Ribeiro
Armando Corsi
Larry Lockshin
Jordan Louviere
Simone Mueller Loose
机构：
[1] Institute for Choice - University of South Australia Business School,Ehrenberg
[2] Indera - Estudos Economicos,Bass Institute for Marketing Science
[3] Lda,School of Marketing
[4] University of South Australia,Department of Wine and Beverage Business Research
[5] University of South Australia Business School,undefined
[6] Geisenheim University,undefined
来源：
Portuguese Economic Journal | 2020年 / 19卷
关键词：
Stated preference survey; Discrete choice experiments; Experimental design; Wine preferences; Expert opinion;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
We present a study of consumer preferences for information in wine purchases. Consumers are presented with extra information in the form of qualitative product descriptions and quantitative expert ratings. We implement a discrete choice experiment in which we vary experimentally the presence of the descriptions and ratings and the values of the ratings themselves. Respondents are asked to choose amongst a set of 5 wine bottles in a sequence of 21 choice scenarios. We find that the presence of extra information and high expert ratings have a significant impact on the willingness to pay for a given wine. The dispersion of ratings for a given wine does not affect respondents’ choices. In our estimates high average ratings by experts carry a premium of AUD $10.
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页码：67 / 80
页数：13
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