Innovation type and external knowledge search strategies in KIBS: evidence from Canada

Do different types of innovation require distinct kinds of external knowledge search strategies? This paper explores this question using an original innovation survey of 385 KIBS firms in Ontario (Canada). Applying ordered regression analysis, we show that KIBS which conduct marketing innovation have higher degrees of external knowledge sourcing than those that engage in other types of innovation. KIBS that conduct product innovation have higher degrees of external partnering than those that focus more intensively on other types of innovation.