We study the following Kirchhoff equation involving fractional Laplacian in RN\documentclass[12pt]{minimal}
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\begin{document}$$\mathbb {R}^{N}$$\end{document}[graphic not available: see fulltext] where N≥2\documentclass[12pt]{minimal}
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\begin{document}$$N\ge 2$$\end{document}, a≥0\documentclass[12pt]{minimal}
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\begin{document}$$a\ge 0$$\end{document}, b,μ>0\documentclass[12pt]{minimal}
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\begin{document}$$b,\mu >0$$\end{document}, 0<s<1\documentclass[12pt]{minimal}
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\begin{document}$$0<s<1$$\end{document}, and (-Δ)s\documentclass[12pt]{minimal}
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\begin{document}$$(-\Delta )^s$$\end{document} is the fractional Laplacian with order s. By reducing (K)\documentclass[12pt]{minimal}
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\begin{document}$$(\mathcal {K})$$\end{document} to an equivalent system, we obtain the existence of a positive solution of (K)\documentclass[12pt]{minimal}
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\begin{document}$$(\mathcal {K})$$\end{document} with general nonlinearities. The positive solution is unique if g(u)=|u|p-1u\documentclass[12pt]{minimal}
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\begin{document}$$g(u)=|u|^{p-1}u$$\end{document}, 1<p<N+2sN-2s\documentclass[12pt]{minimal}
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\begin{document}$$1<p<\frac{N+2s}{N-2s}$$\end{document}. Moreover, if the function g is odd, the existence of infinitely many (sign-changing) solutions is concluded. As we shall see, for the case where 0<s≤N4\documentclass[12pt]{minimal}
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\begin{document}$$0<s\le \frac{N}{4}$$\end{document}, a necessary condition of existence of nontrivial solutions of (K)\documentclass[12pt]{minimal}
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\begin{document}$$(\mathcal {K})$$\end{document} is that b is small. Our method works well for the so-called degenerate case a=0\documentclass[12pt]{minimal}
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\begin{document}$$a=0$$\end{document}.