Marketing as a management tool for environmental Non-Governmental Organizations in Venezuela

被引：0
|
作者：
Cecilia Gómez-Miliani
机构：
[1] Programa de Economía Agrícola-Universidad Nacional Experimental de Los Llanos Ezequiel Zamora,
来源：
International Review on Public and Non Profit Marketing | 2007年 / 4卷 / 1-2期
关键词：
Marketing; environmental non-governmental organizations; management;
D O I：
10.1007/BF03180765
中图分类号：
学科分类号：
摘要：
The main purpose of this Ph.D. Thesis is related on knowing about real importance of marketing in management of environmental Non-Governmental Organizations (NGOs) in Venezuela, then aiming an improvement proposal.
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页码：177 / 178
页数：1
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