Service-dominant logic: continuing the evolution

被引：0

作者：

Stephen L. Vargo

Robert F. Lusch

机构：

[1] University of Hawaii,Shidler Distinguished Professor, Associate Professor and Shidler College of Business

[2] University of Arizona,Lisle & Roslyn Payne Professor of Marketing

来源：

Journal of the Academy of Marketing Science | 2008年 / 36卷

关键词：

Service-dominant logic; New-dominant logic; Service;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.

引用

页码：1 / 10

页数：9

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