Construct Validity of Dichotomous and Polychotomous Choice Contingent Valuation Questions

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作者
John C. Whitehead
Ju-Chin Huang
Glenn C. Blomquist
Richard C. Ready
机构
[1] East Carolina University,Department of Economics
[2] University of Kentucky,Department of Economics and Martin School of Public Policy and Administration
[3] Agricultural University of Norway,Department of Economics and Social Studies
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contingent valuation; dichotomous choice; polychotomous choice; construct validity;
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摘要
In this note we conduct construct validity tests for dichotomous choice (DC) and polychotomous choice (PC) contingent valuation questions. Contrary to previous results, we find that DC and PC estimates of willingness to pay are theoretically valid, convergent valid, and similar in terms of statistical precision. Similar to previous results, PC respondents are less sensitive to information than DC respondents. We conclude that DC and PC valuation questions are construct valid for this study. Sequential PC valuation questions could be used in studies where obtaining information about the certainty or intensity of respondent preferences would be useful.
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页码:107 / 116
页数:9
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