Analysis of 1.2 million foot scans from North America, Europe and Asia

For decades, footwear brands have developed products using outdated methods and measurements, working with limited insight into the foot shapes and dimensions of their target customers. The integration of 3D scanning technology into footwear retail stores has made it possible for this research to analyze a database containing a large number of male and female 3D foot scans collected across North America, Europe, and Asia. Foot scans were classified into length classes with 5mm length increments; mean width, instep height, and heel width were calculated for each length class. This study confirms the existence of many statistically significant differences in mean foot measurements amongst the regions and between the sexes, and a large dispersion of foot measurements within each group of customers. Therefore, shoes should be developed separately for each group, region, and sex, and at least 3 shoe widths per length class are required to provide a proper fit for 90% of customers. Beyond this, our analysis asserts that a shoe designed for a single group will fit a different segment of the population in another group, and that existing last grading tables should be updated to reflect the foot dimensions of current consumers.