Shoppers like what they know

被引：0
|
作者：
Peter M. Todd
机构：
[1] Indiana University,Peter M. Todd is in the Cognitive Science Program and Department of Psychological and Brain Sciences
[2] Bloomington,undefined
[3] Indiana 47405,undefined
[4] USA.,undefined
来源：
Nature | 2017年 / 541卷
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D O I：
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中图分类号：
学科分类号：
摘要：
Faced with ever-changing products, consumers can benefit from trying new items. But data collected over almost five years show that, the longer shoppers have been buying a favourite product, the more likely they are to stick with it.
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页码：294 / 295
页数：1
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