Counseling via Avatar: Professional Practice in Virtual Worlds

Professional counselors (n = 5) from the United States (2), Australia, the United Kingdom and the Netherlands were interviewed about the provision of counseling services in the multi-user virtual environment (MUVE) Second Life (SL). Using Strauss and Corbin’s (1998) method, qualitative data analysis yielded four themes: (i) encapsulating the immersive experience inherent in virtual worlds, (ii) contributions to successful avatar-based counseling, (iii) the practice of MUVE counseling, and (iv) practitioners’ pioneering spirit. This study contributes to distance counseling knowledge and lays the foundation for future avatar-based counseling research and practice. © 2016, Springer Science+Business Media New York.