Influence of Corporate Social Responsibility on Loyalty and Valuation of Services

被引：1
|
作者：
Ma del Mar García de los Salmones
Angel Herrero Crespo
Ignacio Rodríguez del Bosque
机构：
[1] Universidad de Cantabria,Departamento de Administración de Empresas, Facultad de CC. Económicas y Empresariales
来源：
Journal of Business Ethics | 2005年 / 61卷
关键词：
consumer behaviour; citizenship corporate; corporate social responsibility; loyalty; mobile telephone; overall valuation of services;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multi-dimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data we determine the structure and components of the concept of social responsibility. Subsequently, this is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to determine the influence of corporate social responsibility on these concepts, and hence its benefits as a commercial tool.
引用
收藏
页码：369 / 385
页数：16
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