Digital sociology: origin, development, and prospects from a global perspective

To explore the rapid development of digital technology and its profound impact on human behavior and social functioning and to study the mechanisms by which digital technology and the social environment interact, a new branch of sociology—digital sociology—has emerged and rapidly entered a stage of vigorous development. This article briefly introduces digital sociology and outlines the research progress of digital sociology in six areas: labor economy and production, digital politics and power, social relations and interaction, body and self, social inequality, and methodological innovation. Based on this, the article compares digital sociology research in China and the West. The rapid development of digital technology in China provides a superb opportunity for sociology, and digital sociology has great potential for development in China.