Should place brands be simple?

被引:0
|
作者
Simon Anholt
机构
关键词
D O I
10.1057/pb.2009.6
中图分类号
学科分类号
摘要
引用
收藏
页码:91 / 96
页数:5
相关论文
共 50 条
  • [1] Should place brands be simple?
    Anholt, Simon
    [J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2009, 5 (02) : 91 - 96
  • [2] Unmanageable place brands?
    Blichfeldt, Bodil Stilling
    [J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2005, 1 (04) : 388 - 401
  • [3] Unmanageable place brands?
    Bodil Stilling Blichfeldt
    [J]. Place Branding, 2005, 1 (4): : 388 - 401
  • [4] Place, identity and the socially responsible construction of place brands
    Lindstedt J.
    [J]. Place Branding and Public Diplomacy, 2011, 7 (1) : 42 - 49
  • [5] Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
    Cutright, Keisha M.
    Bettman, James R.
    Fitzsimons, Gavan J.
    [J]. JOURNAL OF MARKETING RESEARCH, 2013, 50 (03) : 365 - 377
  • [6] Hijacking culture: the disconnection between place culture and place brands
    Kavaratzis, Mihalis
    Ashworth, Greg
    [J]. TOWN PLANNING REVIEW, 2015, 86 (02): : 155 - 176
  • [7] Place brand equity: a model for establishing the effectiveness of place brands
    Jacobsen, Bjorn P.
    [J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2012, 5 (03) : 253 - 271
  • [8] Place brands and brand-place associations: the role of 'place' in international marketing
    Papadopoulos, Nicolas
    el Banna, Alia
    Murphy, Steven A.
    Rojas-Mendez, Jose I.
    [J]. HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION, 2011, : 88 - 113
  • [9] Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
    Kavaratzis, Mihalis
    Kalandides, Ares
    [J]. ENVIRONMENT AND PLANNING A-ECONOMY AND SPACE, 2015, 47 (06): : 1368 - 1382
  • [10] 'Local People' a critical dimension for place brands
    Freire, Joao
    [J]. JOURNAL OF BRAND MANAGEMENT, 2009, 16 (07) : 420 - 438