Place brands and brand-place associations: the role of 'place' in international marketing

被引：0

作者：

Papadopoulos, Nicolas ^{[1
]}

el Banna, Alia ^{[1
]}

Murphy, Steven A. ^{[1
]}

Rojas-Mendez, Jose I. ^{[1
]}

机构：

[1] Carleton Univ, Sprott Sch Business, Ottawa, ON K1S 5B6, Canada

来源：

HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION | 2011年

关键词：

ATTACHMENT; ENVIRONMENT; IDENTITY; DIMENSIONS; COMMUNITY; IMPACT; MOOD; PERSONALITY; DESTINATION; AFFINITY;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：88 / 113

页数：26

共 50 条

[1] Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
Kavaratzis, Mihalis
Kalandides, Ares
[J]. ENVIRONMENT AND PLANNING A-ECONOMY AND SPACE, 2015, 47 (06): : 1368 - 1382
[2] Place brand equity: a model for establishing the effectiveness of place brands
Jacobsen, Bjorn P.
[J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2012, 5 (03) : 253 - 271
[3] Place brand love and marketing to place consumers as tourists
Swanson, Kathryn
[J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2015, 8 (02) : 142 - 146
[4] Alternative perspectives on marketing and the place brand
Medway, Dominic
Warnaby, Gary
[J]. EUROPEAN JOURNAL OF MARKETING, 2008, 42 (5-6) : 641 - 653
[5] Place brand management: strategic marketing of cities, regions and nations 4th International Colloquium on place brand management
Dennis, Charles
Melewar, T. C.
Mauri, Chiara
[J]. QUALITATIVE MARKET RESEARCH, 2016, 19 (02): : 130 - 132
[6] Urban place brands and the location of creative industries: a model for measuring place-brand equity
Jacobsen, Bjoern P.
[J]. URBAN RESEARCH & PRACTICE, 2010, 3 (03) : 275 - 298
[7] Naturally Occuring Brands: A New Perspective on Place Marketing
Wright-Isak, Christine
[J]. ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, 2010, 37 : 932 - 934
[8] From brand equity to place brand equity and from there to the place brand
Magdalena Florek
Mihalis Kavaratzis
[J]. Place Branding and Public Diplomacy, 2014, 10 (2) : 103 - 107
[9] From brand equity to place brand equity and from there to the place brand
Florek, Magdalena
Kavaratzis, Mihalis
[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2014, 10 (02) : 103 - 107
[10] What about the 'place' in place marketing?
Warnaby, Gary
Medway, Dominic
[J]. MARKETING THEORY, 2013, 13 (03) : 345 - 363

← 1 2 3 4 5 →