Corporate Reputation and Competitiveness

被引：0

作者：

Tom J Brown

机构：

[1] Oklahoma State University,Department of Marketing

来源：

Corporate Reputation Review | 2003年 / 5卷 / 4期

关键词：

reputation; image; identity; brand; stakeholder; communications; intangibles; philanthropy; advertising; positioning; corporate branding; e-communication;

D O I：

10.1057/palgrave.crr.1540185

中图分类号：

学科分类号：

摘要：

引用

页码：368 / 370

页数：2

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