Public Awareness, Attitude and Empathy Regarding the Management of Surplus Dairy Calves

Media reports are increasingly drawing attention to animal welfare issues related to surplus calves in dairy farming. Most calves born on conventional or organic dairy farms in Baden-Wuerttemberg (southern Germany) which are not needed for breeding or as replacement heifers are sold at about two to five weeks of age to conventional fattening farms located in northern Germany or other European countries. Associated animal welfare concerns pose an ethical issue, especially for organic dairy farms. In the present study, a representative online survey (N = 918) in south-west Germany is conducted to investigate public’s awareness of issues related to dairy calves and their attitude towards various aspects of calf management. Regression analysis was used to examine whether public’s awareness of animal welfare issues, attitude toward calf management, and empathy with surplus dairy calves are associated with consumption frequency of organic, dairy and beef/veal products. Results indicate that most members of the public are aware of only a few common practices in dairy calf rearing but they are concerned about the well-being of dairy calves and have compassion for these animals. Organic food consumption frequency was linked to participants’ age, income, attitude, and awareness of issues. Consumption frequency of beef/veal products was related to gender, presence of children, attitude, and empathy, whereas dairy product consumption frequency was associated with income, presence of children, and problem awareness. This seems to indicate that members of the public are not aware of the link between dairy and meat industries - or that this awareness is not reflected in their consumption behavior.