Integrating VSM and Network Analysis for Tourism Strategies – Case: Mexico and the Chinese Outbound Market

With China leading since 2012 global outbound travel, this paper introduces a Systemic Model for Chinese Outbound Market exemplifying with Mexico’s Case study, the seventh most visited country worldwide. Seeking to contribute increasing the applications of VSM, deepening its understanding and relevance stating proper functions integration to face Chinese Outbound Market leadership occurred in global tourism environment. First section of the manuscript introduces research objectives and gaps as well as document sources review discussion; second section details research design; third section covers proposed model and it’s functions’ operationalization, as well as network science analysis of information collected during an academical research stay on 2016 from Mexico National Polytechnic Institute to China Sun Yat Sen University Zhuhai Campus Tourism Faculty, and the Centrality measures found to confirm model pertinence.