Product quality: Impact of interdepartmental interactions

被引:0
|
作者
Ajay Menon
Bernard J. Jaworski
Ajay K. Kohli
机构
[1] Colorado State University,
[2] University of Southern California,undefined
[3] the University of Texas at Austin,undefined
关键词
Product Quality; Risk Aversion; Market Research; Market Orientation; Business Unit;
D O I
暂无
中图分类号
学科分类号
摘要
The authors examine the role of organizational factors affecting interdepartmental interactions and their subsequent effects on product quality. Results from a national study suggest that product quality is affected by interdepartmental conflict and connectedness. Importantly, the linkage between interdepartmental conflict and product quality appears to be robust across varying levels of market turbulence and technological turbulence. In contrast, interdepartmental connectedness appears to be more important for product quality under conditions of high market and technological turbulence. The results also indicate that interdepartmental interactions are influenced by leadership characteristics (risk aversion of top managers), reward system orientation, and organization structure (centralization, departmentalization, and hierarchical levels). Managerial implications and directions for future work are proposed.
引用
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页码:187 / 200
页数:13
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