Digital complements or substitutes? A quasi-field experiment from the Royal National Theatre

被引：0
|
作者：
Hasan Bakhshi
David Throsby
机构：
[1] National Endowment for Science,Department of Economics
[2] Technology and the Arts,undefined
[3] Macquarie University,undefined
来源：
Journal of Cultural Economics | 2014年 / 38卷
关键词：
Digital technology; Theatre; Field experiment; Cannibalisation; Z11; O33; C93;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Digital broadcast technologies have expanded the virtual capacity of live performing arts venues, but they have also raised concerns about possible cannibalisation of box office revenues. We report the results of a quasi-field experiment involving the Royal National Theatre’s live broadcasts of theatre to digital cinemas in the UK and find that, if anything, live broadcasts generate greater, not fewer, audiences at the theatre.
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页码：1 / 8
页数：7
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