The model of advertising on social networking platform

The new social networking platform is booming in China, such as RenRen and Microblog. The new social networking platforms provide huge opportunities for a variety of commercial markets, especially in the advertising industry. The new media of internet are rising at vigorous speed in both size and number in China. Renren, the Chinese Facebook now, is attracted the hundred thousand users every day. Meanwhile some brilliant businessmen try to combine social networking with commercials. The both side benefit is a result that is involved in the social circle whereby the organizations achieve great success and other companies get an opportunity to market their products and services by advertising in these media. This paper will be tried for observing and analysing the online advertising business and discussing the promotion of advertising on social networks.