Social networking as an advertising tool in Russia and abroad

被引：1

作者：

Ageeva, Y. A. ^{[4
]}

Kondratyeva, I. V. ^{[1
]}

Zavyalova, Z. S. ^{[1
]}

Giniyatova, E. V. ^{[1
]}

Zavyalova, M. P. ^{[2
]}

Deakin, Ann K. ^{[3
]}

Lokotosh, Y. V. ^{[1
]}

机构：

[1] Tomsk Polytech Univ, Lenin Ave 30, Tomsk 634050, Russia

[2] Tomsk State Univ, Lenin Ave 36, Tomsk 634050, Russia

[3] State Univ New York, 280 Cent Ave, Fredonia, NY USA

[4] Tomsk Adm, Lenin Ave 73, Tomsk 634050, Russia

来源：

RPTSS 2015 - INTERNATIONAL CONFERENCE ON RESEARCH PARADIGMS TRANSFORMATION IN SOCIAL SCIENCES 2015 | 2016年 / 28卷

关键词：

D O I：

10.1051/shsconf/20162801003

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.

引用

页数：4

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