Construct Retailer Synthetic Value Chain Based on Customer Value: An Exploratory Study

被引：0
|
作者：
Wang Shucui [1 ]
机构：
[1] Hangzhou Normal Univ, Sch Med & Hlth Management, Hangzhou 310036, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2009年
关键词：
Value chain; Synthetic value chain; Service-profit chain; Competitive advantage;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Considering the activity characteristics of retailer and retail business, this paper pointed out that the retailer's total offering is a hybrid composed of goods and services based on customer value. Thus, the retail value chain is neither the industry value chain found by Poter, nor the service-profit chain proposed by Heskett and others, but the synthetic value chain. This paper described it in detail and discussed its management significance to retail business.
引用
收藏
页码：1006 / 1010
页数：5
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