ASPECTS REGARDING CONSUMERS' PERCEPTION OF CSR IN ROMANIA

The present paper studies the theoretical concept of corporate social responsibility (CSR) which is subsequently transposed on the reality of the Romanian society. To achieve this purpose, we initiated a research on consumers' perception of CSR in Romania. Because of the increasing importance of CSR in today's global business world, companies are called to be more responsible for the social and ecological impact of their actions in order to survive the expectations and requirements of stakeholders. The elaborated research follows a series of objectives connected by the attitudes of the consumer, taking into account the structure of the interviewed persons from the point of view of gender, education, income and hometown.