THE CONSUMERS PERCEPTION REGARDING THE RETAIL CHAIN EXPANSION IN ROMANIA. CASE STUDY: BIHOR COUNTRY - ROMANIA

One of the Europeean Union policies, with important implications for trade, is the one that concentrate on consumer problems. Consumer policy has to consider a wide variety of problems among which may be mentioned, issues that contribute to the safe conduct of shopping, promoting fair business practices, combat misleading advertising and comparative advertising, the establishment of rules for displaying prices, contractual provisions prohibiting unfair settlement guarantees granted to the sale of products, regulation of distance selling, sold outside the store, etc. In order to observe the consumer perception on the store chain enlargement, we focused our research on the influence of the chain stores expansion on consumers from Bihor Country, Romania. The data base analysed contains information obtayned in the direct and bibliographic research - through applying a questionnaire on 502 consumers. The study verify the validity of the following work hypothesis: Consumers choose supermarkets supply mainly in their own households; Consumers choose supermarkets in detriment of small shops because the diversity of products and smaller prices of products; Consumers are dissatisfied with promotional campaigns conducted by department stores, Consumers are dissatisfied with the proper management of supermarket prices; Consumers are unhappy with the quality of products offered by department stores;