The Design of Cultural and Innovative Products and the Practice in Animation Teaching

The so-called fundamental spirits of Chinese culture substantially refer to the national spirits of China; the cultural and innovative product, as the dynamic integration of culture, creativity and commodity, fully embodies the derivation and development of cultural genes. Currently, the cultural development has become the main topic for discussion on global civilization development, and all countries are intensifying their cultural expansion. The East Asia and Europe and America all have developed successful cases of cultural and innovative products and accumulated abundant experienced, and achieved worldwide successes; while for us, how to guide students to correctly and completely understand the integration of cultural creativities and commercial products in the process of relative teaching, is an inevitable issue in the current higher education links of cultural and innovative industry development in our country, but not the only simple collage of traditional elements and products. This paper makes arrangement and conclusion on the first-tier teaching and the creative experience in cultural and innovative products, expecting to provide theoretical basis for the design and creation of cultural and innovative products.