Research on Innovative Design of "Intangible Cultural Heritage" Bamboo Products

Based on the in-depth research on the innovative design of China's "intangible cultural heritage" bamboo products (mainly in Hubei), the cultural connotations of national tradition embodied in bamboo art is excavated from perspectives of decoration theme, modeling, texture, material selection and processing; including aesthetic taste, value orientation, material, spiritual and artistic. After that, the comparative analysis of modern aesthetic concept and traditional art is conducted to find the combination point. By means of concrete practice, the application as well as innovation of traditional bamboo art resources in the design of modern bamboo products is discussed, so as to manifest essence of traditional bamboo art through modern design means and forms, integrate it into modern life, and realize the innovation of traditional skills and the inheritance of national culture.