ENTREPRENEURIAL ORIENTATION AND GROWTH POTENTIAL OF MICROENTERPRISES IN NORTHWEST, NIGERIA

The purpose of this study is to explore the entrepreneurial orientation (EO) and growth potential of microenterprises. To test the research hypotheses, multiple regression and multivariate analysis of variance (MANOVA) were used. Multiple regression was used in explaining how well EO predicts microenterprises growth potential. MANOVA compares the groups and indicates whether the mean differences between the groups on the combination of dependent variables are likely to have occurred by chance. Our study contributes to the literature by exploring the growth potential of the existing microenterprises and explains its relationship to owners' EO in both urban and rural informal sectors.