Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

被引：0

作者：

Wring, Dominic ^{[1
]}

机构：

[1] Univ Loughborough, Loughborough, Leics, England

来源：

INTERNATIONAL JOURNAL OF PRESS-POLITICS | 2016年 / 21卷 / 02期

关键词：

D O I：

10.1177/1940161215626948

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：275 / 276

页数：2

共 50 条

[1] Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Schwarzkopf, Stefan
[J]. JOURNAL OF CULTURAL ECONOMY, 2015, 8 (06) : 721 - 729
[2] Promotional cultures: the rise and spread of advertising, public relations, marketing and branding
Farrell, Nathan
[J]. CELEBRITY STUDIES, 2015, 6 (02) : 265 - 267
[3] Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Gordon, Averill
[J]. PACIFIC JOURNALISM REVIEW, 2014, 20 (01): : 260 - 262
[4] DICTIONARY OF MARKETING, ADVERTISING AND PUBLIC-RELATIONS - JEFKINS,F
LINTON, D
[J]. EUROPEAN JOURNAL OF MARKETING, 1986, 20 (05) : 67 - 67
[5] MARKETING PUBLIC RELATIONS: A CASE STUDY IN THE ADVERTISING SECTOR IN CYPRUS
Papasolomou, Ioanna
Melanthiou, Yioula
Sabova, Majka
[J]. CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION, 2013, : 1757 - 1773
[6] DIRECTORY OF ADVERTISING, MARKETING, AND PUBLIC RELATIONS EDUCATION IN THE UNITED STATES
Dirksen, Charles J.
[J]. JOURNAL OF MARKETING, 1951, 16 (01): : 129 - 130
[7] Beer - The little personality (Marketing, advertising, branding)
Wagner, D
[J]. NEUPHILOLOGISCHE MITTEILUNGEN, 2002, 103 (04) : 481 - 499
[8] The role of public relations in branding
Mikacova, Lenka
Gavlakova, Petra
[J]. 2ND INTERNATIONAL SCIENTIFIC CONFERENCE - CONTEMPORARY ISSUES IN BUSINESS, MANAGEMENT AND EDUCATION 2013, 2014, 110 : 832 - 840
[9] ADVERTISING AND PUBLIC RELATIONS
Wedding, Nugent
[J]. JOURNAL OF BUSINESS OF THE UNIVERSITY OF CHICAGO, 1950, 23 (03): : 173 - 181
[10] Public relations and sport in promotional culture
L'Etang, Jacquie
[J]. PUBLIC RELATIONS REVIEW, 2006, 32 (04) : 386 - 394

← 1 2 3 4 5 →