Nine shifts changing the nature of marketing research: How'd we do?

被引：0
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作者：
Irons, K [1 ]
机构：
[1] NPD Grp Inc, Port Washington, NY 11050 USA
来源：
EXPERTS REPORT ON... BRANDS IN THE FAST-FORWARD FUTURE - THE ARF 43RD ANNUAL CONFERENCE AND RESEARCH EXPO '97 | 1997年
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F [经济];
学科分类号：
02 ;
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页码：47 / 58
页数：12
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