Adding 'Social' to Commerce to Influence Purchasing Behaviour

被引：0
|
作者：
Khan, Zainab Mehdi Hussain [1 ]
Shaw, Norman [1 ]
机构：
[1] Ryerson Univ, Toronto, ON M5B 2K3, Canada
来源：
HCI IN BUSINESS, GOVERNMENT AND ORGANIZATIONS: ECOMMERCE AND CONSUMER BEHAVIOR, PT I | 2019年 / 11588卷
关键词：
Social commerce; Purchase intention; Trust; Social presence; Security perception; CONSUMER TRUST; ELECTRONIC COMMERCE; PERCEIVED SECURITY; PRIVACY CONCERNS; ONLINE TRUST; INTENTION; IMPACT; MODEL; ENVIRONMENT; RISK;
D O I：
10.1007/978-3-030-22335-9_17
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
As social media technologies become more embedded within the online shopping interface, the phenomenon of social commerce arises. This research examines the role of social commerce in influencing consumer purchase intention. Specifically, factors investigated are social presence, consumer's security perceptions, perceived internet privacy risk, trust and willingness to provide personal information to transact. The study found that security perception, trust and willingness to provide personal information to transact have a significant influence on consumer purchase intention.
引用
收藏
页码：257 / 273
页数：17
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