Identifying Opportunities to Promote Water Conservation Practices among Nursery and Greenhouse Growers

Nursery and greenhouse growers have an important role to play in conserving water resources. Many technologies are available to help growers conserve water. Yet, within the industry, there may be varying levels of knowledge about a specific strategy, along with inconsistent adoption and continued use. An understanding of these factors can be incorporated into educational programming for this audience. This study evaluated the reported knowledge level of U.S. greenhouse and nursery growers about eight specific water conservation technologies and then explored the rate at which growers had adopted and continued or discontinued their use. Technologies were ranked from high to low adoption rate, beginning with drip irrigation, rainwater capture, water reuse, and microirrigation, followed by soil moisture sensors, climate-based irrigation, subirrigation, and finally an irrigation audit. Overall, greater levels of knowledge corresponded to both greater adoption and continued use of a technology. Other factors, such as economic cost and technical feasibility are undoubtedly important. Findings highlight an opportunity to focus educational programs on the systems-based strategies that are beneficial to growers, but growers are least knowledgeable about to increase adoption of effective water conservation methods that currently have low levels of grower implementation.