Design of Virtual Automotive Showroom with Augmented Reality Technology Using The Smartphone

In an exhibition like an automotive showroom, it is usually not possible to display all the features of products directly to potential customers. Displaying products of cars with various colors, for example, had challenges due to several limitations. In this study, the researcher developed an application for smartphones that can interactively display a product of cars with different features in real-time. The development process was using Vuforia and 3D Unity applied in Android system. Customers can change the color of the car and see the animation through an Augmented Reality application. The system provides convenience to customers in obtaining information by displaying an animation of a certain product in real-time and gives benefits to the owner to promote their products uniquely.