Environmental Concern and Environmental Knowledge, Attitude toward Pro-Environmental Behavior as Predictors of Pro-Environmental Behavior: Evidence from Textile Industry in Indonesia

Environmental problems lately have become a crucial issue. This present study intends to analyze the effect of environmental concern, environmental knowledge and attitude toward pro-environmental behavior on pro-environmental behavior. This study was conducted by a quantitative approach. Participants or respondents in this study are the owners and also the employees in the textile industry in Bandung, West Java, Indonesia. A total of 214 questionnaires were successfully collected and processed using the Structural Equation Modeling method by using Amos Software Version 23. The findings show that environmental concern and environmental knowledge significantly and positively effect on attitude toward pro-environmental. The results also found that environmental concerns, environmental knowledge, and attitude toward pro-environmental behavior positively and significantly effects pro-environmental behaviors. The originality found that our model proposed in this study was successfully applied which suppose the model of the environmental knowledge, environmental concern, and attitude toward pro-environmental behavior on pro-environmental behavior. We also found that attitudes toward pro-environmental behavior have a role in mediating the relationship between environmental knowledge and environmental concerns on the pro-environmental behavior of the owners and employees in the textile industry in Indonesia. We recommend to improve the environmental knowledge, environmental concerns and attitudes towards pro-environmental behavior.