Internet presence and the firm's strategic orientation: Is there a relation?

被引：0
|
作者：
BarNir, A [1 ]
机构：
[1] Syracuse Univ, Sch Management, Syracuse, NY 13244 USA
来源：
DECISION SCIENCES INSTITUTE, 1997 ANNUAL MEETING, PROCEEDINGS, VOLS 1-3 | 1997年
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This paper reports the results of an exploratory study on the relation between the degree to which a firm has Internet presence and its business level strategy. 149 small manufacturing firms participated in the study. Results support hypotheses regarding a positive relation between Internet presence (IF) and differentiation, strategic intensity, and aggressiveness of the firm. No support was found for hypotheses regarding a relation between IP and cost-leadership and innovativeness.
引用
收藏
页码：428 / 430
页数：3
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