Network Marketing Platform Constructing Based on IPTV under Electronic Commerce Environment

被引：0
|
作者：
Cheng Tian-Min [1 ]
机构：
[1] Zhongyuan Univ Technol, Sch Econ & Management, Zhengzhou, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 2, PROCEEDINGS | 2009年
关键词：
IPTV; Network Marketing model; Constructing; tobacco industry;
D O I：
10.1109/ICIII.2009.258
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Internet Protocol television (IPTV) is a new interactive services technology, which combines television network, telephone network and the Internet together. Using IPTV platform to carry out network marketing can provide customers with more convenient, real-time and quality services, can enhance strength and advantages in the future competition. In this paper, a network marketing platform is built based on IPTV, which is implemented successfully in the tobacco industry.
引用
收藏
页码：418 / 421
页数：4
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