Network Marketing Platform Constructing Based on IPTV under Electronic Commerce Environment

被引：0
|
作者：
Cheng Tian-Min [1 ]
机构：
[1] Zhongyuan Univ Technol, Sch Econ & Management, Zhengzhou, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 2, PROCEEDINGS | 2009年
关键词：
IPTV; Network Marketing model; Constructing; tobacco industry;
D O I：
10.1109/ICIII.2009.258
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Internet Protocol television (IPTV) is a new interactive services technology, which combines television network, telephone network and the Internet together. Using IPTV platform to carry out network marketing can provide customers with more convenient, real-time and quality services, can enhance strength and advantages in the future competition. In this paper, a network marketing platform is built based on IPTV, which is implemented successfully in the tobacco industry.
引用
收藏
页码：418 / 421
页数：4
相关论文
共 50 条
  • [1] The Characteristics of Consumer Behavior and Its Impact on Network Marketing in the Environment of Electronic Commerce
    Min, Lin
    [J]. 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, MANAGEMENT AND ECONOMICS (SSME 2017), 2017, : 530 - 534
  • [2] The Channel Conflict and Management Strategy of O2O Network Marketing Pattern under the Electronic Commerce Environment
    Ma, Xiao-Qian
    [J]. 3RD INTERNATIONAL CONFERENCE ON EDUCATION AND SOCIAL DEVELOPMENT (ICESD 2017), 2017, 129 : 1136 - 1139
  • [3] Innovation in China Jewellery Marketing under Electronic Commerce
    Chen, Lianfang
    Xiong, Yan
    [J]. SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2008, : 1837 - 1848
  • [4] Network based intelligent electronic commerce
    Wunnava, SV
    Choy, MW
    [J]. PROCEEDINGS IEEE SOUTHEASTCON '98: ENGINEERING FOR A NEW ERA, 1998, : 291 - 294
  • [5] Research on Warehousing and Distribution Integration of Electronic Commerce Network Platform
    Yi, Guo
    [J]. PROCEEDINGS OF 2013 6TH INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING (ICIII 2013) VOL 1, 2013, : 185 - 188
  • [6] Managing Channels of Distribution Under the Environment of Electronic Commerce
    ZHENG Bing~1 FENG Yixiong~2 1.College of Economics & Management
    [J]. 武汉理工大学学报, 2006, (S2) : 522 - 526
  • [7] Managing channels of distribution under the environment of electronic commerce
    Zheng Bing
    Feng Yixiong
    [J]. 1st International Symposium on Digital Manufacture, Vols 1-3, 2006, : 522 - 526
  • [8] Managing channels of distribution under the environment of electronic commerce
    Zheng, Bing
    Feng, Yixiong
    [J]. Wuhan Ligong Daxue Xuebao/Journal of Wuhan University of Technology, 2006, 28 (SUPPL. 1): : 522 - 526
  • [9] Study on Constructing Efficient Supply Chain Based on Electronic Commerce
    Tu, Jianfei
    Fang, Zhimei
    [J]. ADVANCES IN ENGINEERING DESIGN AND OPTIMIZATION III, PTS 1 AND 2, 2012, 201-202 : 1033 - 1036
  • [10] Dynamic Electronic Commerce based Novel Management Platform
    Lu, Jinhai
    [J]. PROCEEDINGS OF THE 1ST INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCE (ISSS-15), 2015, 24 : 466 - 469
12345