A FUZZY LOGIC APPROACH TO DEALING WITH OBJECTIVE DATA AND SUBJECTIVE RATING

Dealing with subjective ratings is quite common in real life problems. Although a number of research approaches to solving decision-making problems have been proposed, most approaches focus on developing quantitative models for dealing with objective data or qualitative models for dealing with subjective ratings. Few researchers proposed approaches to dealing with both objective, data and subjective ratings. Thus, tins paper attempts to fill the gap in current literature by establishing a fuzzy logic approach to dealing with both objective data and subjective ratings. Finally, the utilization of the proposed fuzzy logic approach is demonstrated with a case study of location choice of container transshipment port.