Real life marketing and promotion strategies in college libraries: Connecting with campus and community

被引：0

作者：

Estep, Erik ^{[1
]}

机构：

[1] Swarthmore Coll, Swarthmore, PA 19081 USA

来源：

PORTAL-LIBRARIES AND THE ACADEMY | 2007年 / 7卷 / 02期

关键词：

D O I：

10.1353/pla.2007.0019

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

页码：252 / 254

页数：3

共 14 条

[1] Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community
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LIBRARY REVIEW, 2007, 56 (05) : 435 - +
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[10] MOVIN' FOR LIFE: SOCIAL MARKETING TO PROMOTE A COMMUNITY-BASED HEALTH PROMOTION PROGRAM IN NEW ORLEANS
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