Study on Competitiveness of China's Internet Banking

被引：0

作者：

Feng Qin ^{[1
]}

Zha Wen ^{[1
]}

机构：

[1] Zhejiang Univ Technol, Hangzhou, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE ELEVENTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS | 2010年

关键词：

commercial bank; online-bank; business; innovation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In order to respond the impact of e-commerce on traditional banks, the creation and development of online banking have become a trend of development of the banking industry. This is for new area of competition of the domestic commercial banks. So the development and innovation of internet banking will be considered as the focus of future development of the banking industry. This paper shows the advantages and disadvantages of nine China's major commercial banks based on market share, business functions, marketing strategies and safety policies. Then the authors offer some suggestions.

引用

页码：309 / 312

页数：4

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