Cognitive fit effects of online reviews on tourists' information search

被引：3
|
作者：
Park, Oun-Joung [1 ]
Ryu, Jong-hyun [2 ]
机构：
[1] Jeju Natl Univ, Dept Tourism Management, Jeju, Jeju Special Se, South Korea
[2] Hongik Univ, Coll Business Management, Sejong, South Korea
来源：
INFORMATION TECHNOLOGY & TOURISM | 2019年 / 21卷 / 03期
关键词：
Cognitive fit; Information search goal; Online review contents; Information search performance and experience; CONSUMER REVIEWS; MESSAGE; QUALITY; PERCEPTIONS; BEHAVIOR; ATTITUDE; FORMAT; IMPACT; TASK;
D O I：
10.1007/s40558-019-00145-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Using the cognitive fit theory as a theoretical framework, this study developed a research model to understand how the interplay between consumer information search goals and online information sufficiency could influence consumers' perceptions of information search outcomes. The results show that providing a detailed review of the tourism product is effective for task-directed information seekers. The practical implications of these results for the website designers of online customer reviews suggest that they should develop web-based tools to effectively organize and customize review contents by detailed categories that will allow readers to meet their individual information search goals.
引用
收藏
页码：313 / 335
页数：23
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