The effect of identification with a sports team and its performance on the willingness of fans to pay for team products

被引：5
|
作者：
Shtudiner, Zeev [1 ]
Tohar, Gilad [1 ,2 ]
Kantor, Jeffrey [1 ]
机构：
[1] Ariel Univ, Dept Econ & Business Adm, Ariel, Israel
[2] Coll Management Acad Studies, Sch Econ, Rishon Leziyyon, Israel
来源：
MANAGERIAL AND DECISION ECONOMICS | 2022年 / 43卷 / 03期
关键词：
MODERATING ROLE; TO-PAY; SATISFACTION; INTENTIONS; SPECTATORS; FOOTBALL; ATTRIBUTION; EMOTIONS; IMPACT;
D O I：
10.1002/mde.3405
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The current research tests the effect of the psychological connection between sport fans and their favorite team. The results indicate that both the degree of identification and the perceived performance of the team affect the consumption behavior of the fans in the case of consumption of all goods and services. The degree of identification weakens the relationship between the team's performance and the predicted amount of money that the fans will spend in the coming season. The findings indicate that the development of identification and the connection among potential fans will have a significant benefit for managers.
引用
收藏
页码：607 / 615
页数：9
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