Quality and the diffusion of innovations

被引：18
|
作者：
El Ouardighi, F
Tapiero, CS
机构：
[1] ESC Nantes Atlant, Dept Logist, F-44312 Nantes 03, France
[2] Grp ESSEC, Dept Logist, F-95021 Cergy Potoise, France
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1998年 / 106卷 / 01期
关键词：
optimal control; diffusion; innovation; quality; product planning;
D O I：
10.1016/S0377-2217(97)00158-6
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In this paper, we solve the problem of optimal control of products diffusion by quality in a context of monopolistic competition. To do so, we introduce a dynamic demand function leaning on two hypotheses: first, price acts a signal of quality; second, demand is more sensitive to quality than to price. Using the maximum principle of Pontryagin, we then characterize the optimal dynamic trajectory of quality and its qualitative properties. (C) 1998 Elsevier Science B.V.
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页码：31 / 38
页数：8
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