Marketing for the bank executive.

被引：0
|
作者：
Berry, LL [1 ]
机构：
[1] Texas A&M Univ, Lowry Mays Coll & Grad Sch Business, JCPenney Chair Retailing Studies, College Stn, TX 77843 USA
[2] Texas A&M Univ, Ctr Retailing Studies, College Stn, TX 77843 USA
来源：
JOURNAL OF MARKETING | 1998年 / 62卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：123 / 125
页数：3
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