Marketing for the bank executive.

被引：0

|

作者：

Berry, LL ^{[1
]}

机构：

[1] Texas A&M Univ, Lowry Mays Coll & Grad Sch Business, JCPenney Chair Retailing Studies, College Stn, TX 77843 USA

[2] Texas A&M Univ, Ctr Retailing Studies, College Stn, TX 77843 USA

来源：

JOURNAL OF MARKETING | 1998年 / 62卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：123 / 125

页数：3

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