Retail branding and customer loyalty: an overview

被引：81
|
作者：
Grewal, D
Levy, M
Lehmann, DR
机构：
[1] Columbia Univ, New York, NY 10027 USA
[2] Babson Coll, Babson Pk, MA 02457 USA
来源：
JOURNAL OF RETAILING | 2004年 / 80卷 / 04期
关键词：
D O I：
10.1016/j.jretai.2004.10.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：IX / XII
页数：4
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